It is not a secret anymore that after the arrival of social media networking sites, marketing trends have changed. This is particularly because social media sites are designed are in such a way that it appears friendly and approachable to every user.
In the past few years, a new social media platform has made its way into the list, and its name is TikTok. After its origin in 2016, TikTok was ridiculed for the format of content it offers. However, in the last couple of years, many brands are using TikTok to expand their business online.
The online world is shifting to bit-sized content and TikTok is the best destination for it. According to Investopedia, the platform has seen 1 billion global users worldwide in 2022. Looking at the trends and data, nowadays, every brand wants to showcase its TikTok Widget on its website to look more approachable and relevant to its ideal customers.
What Is TikTok Widget?
In case you are unaware, allow us to let you know, that a TikTok widget allows you to display all the TikTok Videos on your website or on a live screen. There are so many social media aggregator tools that can help you to embed TikTok Widget on your website.
Such tools ease the entire process of embedding. Apart from that, they also provide you with some amazing features that help you stand out from your competition. These features include customization of widgets, content filtering, timely content updates, generating reports with analytics, etc.
How TikTok Videos Can Benefit Your Business?
Humans have an attention span of a goldfish. This is why the internet crowd is shifting to bite-sized content. You literally have a few seconds to grab the attention of your target audience. Therefore you must provide them with engaging content. TikTok being an entertaining platform helps you to retain visitors for a longer time.
Observing the impact of social media platforms on marketing trends, having a TikTok widget on the website is a calculative move. Below are some of the amazing ways in which you can leverage the advantages of the TikTok widget for your business.
1. Provides Information About Your Product Or Services
Informing your customers about your product is the first yet difficult step of the sales funnel. You can use TikTok videos to inform your customers about your products or services. This is the most entertaining and impactful way of having a brand presence.
Apart from that, thanks to the algorithm of TikTok, when you regularly upload videos about your brand, it also introduces your content to the target audience.
This way you can create brand awareness for your business effortlessly.
2. Increases Time Spent On Your Website
A static website has a boring tone that is difficult to break. Therefore, as a business owner, you must add an engaging component to your website. Let us illustrate our point to you.
Imagine one website is motionless all year long, while the other is dynamic and colorful. Which option would you pick?
The latter one. Right? Your brand’s website serves as the entrance to your sales funnel. Make your website interesting and approachable if you want to connect with your clients on the other end.
When you add TikTok Videos to your website, it helps you keep your online visitors for a longer duration.
3. Adds A Fun Side To Your Website
You can enhance the overall browsing experience of your website by adding a TikTok widget website. As your customers are looking for entertaining and engaging content, it is your job to provide them with content that is worth their time.
Your target audience avoids websites that are dull and uninteresting. Therefore it is highly recommended to embed TikTok videos on the website. This helps the target customers to navigate through your website. Apart from that, a visually engaging and vibrant website leaves an everlasting impression on the visitors.
4. Provides Social Proof
When your target audience comes to know about your product or service, they are likely to look for your social media presence. This helps them to trust your brand. In 2022, a social media presence acts like social proof for your business. You can display social proof on the website in so many ways, however, the best approach is to have interactive content as social proof on the website. This helps you to retain the attention of your target audience.
You can showcase brand-related TikTok videos in the TikTok Widget. Apart from that, your ideal customers love to know how your existing user perceives your brand. By opting to embed TikTok videos you can also display the reviews and feedback of your users.
In the last few years, TikTok has become a powerful tool for marketing your business online. It has grown exponentially and helped many brands to grow as well. If you can’t find a way to be approachable to your customers and expand the revenue of your business, it’s time to embed TikTok videos on the website.
A TikTok Widget can work wonders for your business. So don’t shy away from embedding TikTok videos on your website and see your business grow.