As we all know, there are numerous eCommerce platforms and development tools available in the market which are specially designed for individuals and businesses with different needs, budgets, and technical experiences. While some are developed specifically for eCommerce, others are multi-purpose. Faced with multiple options, it becomes difficult for you to know where to begin.
To ease the selection process, we are going to discuss the best eCommerce platforms: Magento and WordPress in detail and have a complete guide for you regarding the two biggest eCommerce players available in the market. Both these platforms have gained immense popularity in the past years and have an amazing selection of design options and tools where each provides a unique approach to creating a powerful online store.
But before we proceed ahead, it is necessary to note that both these platforms have different variants of a core product where Magento offers Magento Open Source and Magento Commerce whereas WordPress offers WordPress.org and WordPress.com. which is a premium hosting service.
In this post, we’re going to discuss the best eCommerce development platforms: Magento and WordPress and see which is best for your online store by comparing the similarities between the two best eCommerce platforms. So without any further ado, let’s get started!
What is Magento?
Magento is a highly extensible and enterprise-level open-source eCommerce platform. It is suitable for large websites having advanced features and functionalities. It is less user-friendly as compared to WordPress, which means it requires you to have some technical expertise or have a budget to outsource to a Magento expert that can help your website reach its maximum potential.
With Magento, you can easily integrate any third-party extensions, plug-ins, and applications that can help you to optimize your eCommerce store. It has an excellent community of developers that has the ability to tackle any complex problem in the least time through forums and events.
What is WordPress?
WordPress is a popular open-source and multi-purpose content management system entirely written in PHP. WordPress allows you to make updates to your eCommerce website easily using effective plugins such as Easy Digital Downloads, WooCommerce, Ecwid Ecommerce Shopping Cart, WP eCommerce, and much more. It is integrated with a MariaDB and MySQL database with HTTPS support. It does not have enough advanced features to build an eCommerce store but developers can easily extend those features using the plugins that we mentioned above.
Apart from this, WordPress requires a smaller budget and less technical knowledge as compared to Magento. Magento needs a lot of resources and in turn, it provides a lot of power, whereas WordPress is a kind of DIY and developer-friendly eCommerce platform that allows you to take smaller steps and grow. To start working with WordPress, you need to have some basic technical knowledge and build a successful eCommerce store.
Magento vs. WordPress: What are the similarities between them?
1. Magento vs WordPress: Ease of Use
For beginners, it becomes a challenging task to work with Magento because it requires technical knowledge and skills to tackle the problems that might occur while building an eCommerce store using Magento. It can be a great choice for skilled and dedicated developers who tend to outsource their web development to experts.
WordPress is a comparatively developer friendly eCommerce platform that doesn’t require more technical knowledge. If you have a little technical knowledge then you can easily start working with WordPress even if you’re a beginner.
2. Magento vs WordPress: Security
As we mentioned above, Magento is an open-source eCommerce platform that is very stable and secure with some best security features. There are fewer chances for your Magento application to get hacked. You’ll be surprised to know that more than 200,000 businesses are using Magento to run their eCommerce websites because of its security features.
WordPress is also a great choice for eCommerce development when it comes to security. Both Magento and eCommerce offer a wide range of plugins and extensions that protects your website from getting hacked. But make sure the hosting provider is only responsible for the security of a website. You can use the best security plugins offered by WordPress that are exclusively free, so you don’t have to worry about the cost required to keep your website safe. WordPress websites are the main target for hackers so it follows the best security practices and updates automatically even if there is a small update available.
3. Magento vs WordPress: Search Engine Optimization
To optimize your Magento store for search engines, you can follow some best practices that allow you to perform the same. These include choosing a responsive theme, adding meta descriptions, creating an XML sitemap for your website, optimizing alt text of product images, eliminating redundant content, and much more. All these tasks are done manually, so Magento is the right choice for users who are well-versed in SEO.
WordPress allows you to customize your custom URLs, image alt-text, select a responsive theme for your store, and meta descriptions. You can simply download and purchase a variety of SEO plugins for your site’s underlying code and remove unwanted code that is slowing down the performance of your site. And in case you’re a non-techie, then you can purchase and download WordPress plugins like Yoast SEO and Redirection to simplify and automate a few parts of the optimization process. WordPress offers more advanced features for developing an SEO-friendly website so that users can have a next-level SEO experience to optimize their stores.
4. Magento vs WordPress: eCommerce
Magento is one of the best and most powerful eCommerce platforms for selling online. It offers excellent features and functionalities for sales that are built-in including one-page checkout, free shipping options, adding multiple images per product listing, recently viewed and compared products, and much more. It comes with built-in functionality that is important to build a successful website or ecommerce store and run it. Due to its wide range of feature offerings, Magento is one of the ideal platforms for fast-growing small businesses.
On the other hand, WordPress is a simple eCommerce platform that is not as dedicated as Magento, so you’re required to purchase and install a plugin that you want to use for your eCommerce store. This process can be easily performed without any technical knowledge. You can find numerous eCommerce plugins for WordPress available in the market to choose from.
5. Magento vs WordPress: Blogging
Magento is not a great platform for blogging because it does not offer out-of-the-box functionality to do the same. That means you can use a custom extension if you are planning to add a blog to your store. Ahead works is known as one of the best and widely used choices by developers where you can configure your blog settings, organize them according to their categories, and more. We can say that blogging in Magento can be difficult as compared to WordPress.
As compared to Magento, blogging can be easy in WordPress. It offers a variety of advanced blogging features that are built directly into your dashboard. You just need to drag and drop the images and other elements on the page to create content for your blog. You’ll have thousands of themes and plugins to choose from that are designed specifically for blogging. You need to purchase and download the storefront blog customizer extension and use them accordingly in your blog. We can say that WordPress is a great platform for blogging as compared to Magento.
Magento vs WordPress: Final Note
So that’s it for the blog. After reading this post you can easily choose the right eCommerce platform for your online store. Both Magento and WordPress are great platforms that offer secure and scalable website-building solutions. But choosing an ideal platform is entirely dependent on your project requirements and priorities, so choose wisely. Lastly, we would like to mention that you can choose Magento if you are planning to create large eCommerce stores, whereas you can go with WordPress if you are planning to have the best content-driven websites.
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